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Joysree Rani Comments (0) January 22, 2025

United Airlines’ PR Crisis: A Lesson in the Power of Digital Marketing

A single incident can result in a $1 billion loss. In 2017, United Airlines faced nearly $1 billion in losses because of an incident. In today’s world, public statements play

Joysree Rani Comments (0) January 14, 2025

Use ChatGPT Like Doraemon in Marketing

From 2000 to 2015, the cartoon Doraemon was extremely popular, especially among Generation Z. Doraemon solved every problem for his friends, especially Nobita. Have you ever wonder

Joysree Rani Comments (0) December 21, 2024

The History of Digital Marketing: When Did It All Start?

When digital marketing started, it was a game-changer, just like how we now rely on our smartphones for almost everything. Imagine a time before ads were everywhere on Google or In

Joysree Rani Comments (0) October 20, 2024

How ‘Share a Coke’ Became a Billion Dollar Marketing Campaign

Imagine entering a store and finding a Coke bottle with your name. How would that make you feel? The ‘Share a Coke’ campaign did just that and made this simple gesture

Joysree Rani Comments (0) October 20, 2024

The Year in Review: Why Spotify Wrapped Is a Marketing Masterpiece

Can you ever imagine your listening habits can turn into a global conversation? If you feel this is a bit surreal, you might not know about Spotify Wrapped because Spotify Wrapped

Joysree Rani Comments (0) October 20, 2024

Dove’s “Real Beauty” Campaign- Stop The Beauty Test

Every girl has to face the beauty test at different stages of her life. Coming to this place, girls lose their confidence. Every skincare company shows how to get fair using their

United Airlines’ PR Crisis: A Lesson in the Power of Digital Marketing

Use ChatGPT Like Doraemon in Marketing

The History of Digital Marketing: When Did It All Start?

The Year in Review: Why Spotify Wrapped Is a Marketing Masterpiece

Dove’s “Real Beauty” Campaign- Stop The Beauty Test

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