Well, if I ask you right now, how many brands do you remember? How many can you name? You might have KFC, Gucci, Rolls-Royce or any other brand of your choice in mind. Now my question is, why do you remember any of these brands? Why don’t you remember all the other brands? There are thousands of other brands in the market, why don’t those brands come to your mind? What do brands do that makes their names ingrained in your brain? What did they do that made their brand go viral? In today’s article, I will tell you how you can transform your business into a viral brand like these brands.
Why Some Brands Print Millions While Others Fade Away
Suppose you bought a Gucci ladies bag for $10,000 and another Gucci ladies bag for the same price. Now, if you put these two bags in front of a friend, which one do you think your friend would value more? Of course, Gucci, right? What is the reason for this? The reason is Social Value. Gucci or other famous brands have promoted themselves in their market in such a way that the audience has started considering it as a social asset. Just like when you buy a property, you start considering it as an asset. When you buy a branded product, you start considering that product as the same asset.
The $100 Sandwich That Became a Million-Dollar Idea
Howard Wein thought about opening a restaurant in Philadelphia. He was previously in charge of hotel management at a place and had an MBA in the subject. Knowing the city’s love affair with cheesesteaks, he made them his main focus. But there were also many people doing the same thing there. At that time, a good quality cheesesteak cost between $5 and $6. So Wein wondered what he would do? Should he make his sandwich cheaper or should he make it between $5 and $6. So he thought about it a lot and decided what if his sandwich cost $100. As thought goes, he made his sandwich for $100, which a person can share with his friends, loved ones or family. That’s it, his idea worked overnight and his business went viral. This story is about Barclay Prime. So how do you make your business go viral? Today I will tell you how their business went viral.
Uniqueness: The Secret Ingredient of Every Viral Brand
If you think Barclay Prime went viral because they increased the price of their sandwiches, you are wrong. The uniqueness of Barclay Prime is the only reason for its business growth. If you want your business to go viral, then you bring something unique to your business that others haven’t yet brought.
Your Brand’s Best Friend? The Right Customer
It’s not enough to just bring uniqueness. You first need to know who your business’s targeted audience is and what their needs are. If Barclay Prime had set up his business somewhere else, his idea wouldn’t have worked. So, if you want to implement any idea, first know about your audience and take steps accordingly.
The Emotional Connection That Makes Customers Obsess Over You
Do you know why the Share A Coke campaign was successful? Because their campaign was focused on personal connection. Their main motive was how they would emotionally attach to their audience. So the main motive of your business should be how your business will emotionally attach to its audience.
How to Make Customers Feel They’re Winning With Every Purchase
Is the product or service you are selling of complete quality? Will the customer feel that they have won after buying your product? Remember one thing that the customer always wants the best deal for him. So you need to ensure that your product or service is the best deal for him.
The Irresistible Hook That Makes Customers Choose You
Why should I buy your product? Why should I choose your brand? If you don’t have an answer to my why, you will never be able to transform yourself into a viral brand. You have to work on this trigger that is why a customer will choose your product. A trigger works like a fish hook. To catch fish, you need a hook to generate the same customer as the one holding the hook.
Ads That Speak Loud, Clear, and Straight to the Heart
One of my favorite brands is Dove. This is because most of their campaigns are user generated. One of my favorite campaigns is Dove’s “Real Beauty” Campaign- Stop The Beauty Test. Here they never tell users in their ads that using their products will make you fair or anything like that. The message of their ads is simple and clear. You are fine as you are. So whenever you create any ads, make sure your message is simple and clear.
Your Million-Dollar Brand Starts With One Bold Move
I wrote this article inspired by the book Contagious. Please let me know how you liked my article in the comments below. And if you like it, please share the article with someone you love. If you have a business and need advice on business growth, you can contact me.
